An ethical framework is required for researching with whānau (family/families) that not only considers respect for Māori knowledge and ways of being, but also reflects the diversity of whānau. Consultation hui were held for participants of the “Research With Whānau Collectives” project (RWWC). Concerns voiced by hui participants queried the notion of Kaupapa Māori research with whānau, who should be conducting research with whānau and what expertise is required, the ethics of research with whānau such as confidentiality, and the ability of research to influence policy. In exploring these concerns Kaupapa Māori is discussed as an approach that is essential for normalising Māori worldviews and practices. Discussion was mindful of whakapapa (genealogy) as being the connection of Māori to whānau, the land, waters and all that is; concerns relating to confidentiality when researching with whānau as opposed to individuals; concerns as to ensuring the diversity of whānau, whilst also acknowledging the rights of individuals within collectives; and the need to ensure a strengths-based view of whānau. Whānau researcher guidelines were developed that extend the role of researchers to encompass whānau.