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» Māori knowledge and consumer tribes
Māori knowledge and consumer tribes
Journal Issue:
MAI Journal 2018: Volume 7 Issue 1
Article type:
Commentary
Key words:
Māori knowledges
consumer behaviour research
consumer tribes
DOI:
10.20507/MAIJournal.2018.7.1.4
Author(s):
Tyron Love
Jörg Finsterwalder
Alastair Tombs