This study's objective was to examine the influence of Māori Television on a sample of Māori women living in Dunedin. Given Dunedin’s small Māori population, the research sought to determine how these women perceived Māori TV. Was it useful in linking them with Te Ao Māori? A qualitative analysis was undertaken. Results indicate that Māori Television has had an overwhelmingly positive impact on its Dunedin Māori women viewers. This study's conclusions indicate Māori TV is a counterbalance to mainstream representations of Māori, it recognises and celebrates iwi Māori diversity, it is a positive medium for Māori and it connects Māori with Te Ao Māori.