Social networking sites (SNSs) have changed the ways in which we communicate and connect with others, forming new ways of communicating, building relationships, accessing information, and being self- expressive. While much of the literature around SNSs looks at social impacts, little research exists around Māori use of SNSs. Rangatahi Māori (rangatahi) are finding new ways of connecting and communicating through Facebook profi le pages and are faced with new challenges of online/offl ine variations and protocols that become blurred—particularly in online spaces.

In New Zealand, Māori are entitled to the same level of well- being experienced by non- Māori citizens. However, disparities between the two populations are evident. In 2010, a new public policy approach to health and social service delivery was announced: one underpinned by Māori values, and which ostensibly provided the Crown with another mechanism to reduce health and social well- being disparities. The whānau (family) centred approach seeks to achieve the goal of “whānau- ora” (well- being of the extended family) and requires health services to work across traditional sector boundaries to improve client health.