This paper considers the use of contemporary popular waiata in promulgating a Māori worldview by expressing cultural identity and belonging. Waiata are a traditional medium, a practice through which Māori knowledge, histories, culture and language continue to be passed down from one generation to another (Ka‘ai-Mahuta, 2010; McLean, 1996; Orbell, 1991; Smith, 2003). Similarities can be observed between traditional and contemporary waiata, in that messages are delivered through musical, melodic, rhythmic and harmonic motifs that are distinctively Māori.