The fitness gym is an avenue where people pursue their health and well-being aspirations. In Aotearoa New Zealand, Māori have similar rates of physical activity to non-Māori; however, it is unclear how many Māori access the fitness gym. At the time of undertaking the research reported in this article, the lead author was a health advisor at a fitness gym within a Māori health provider whilst completing his Master of Physical Education. He was interested in examining whether a Kaupapa Māori gym was possible.