Sāmoan cultural motifs are more visible than ever. These motifs carry stories of our ancestors as they navigated the vast moana in search of new lands. Those same ancestors created the tatau to store valuable information of our people. Now, Sāmoan people and culture are internationally visible throughout popular culture, from Hollywood superstars such as The Rock Dwayne Johnson to NFL legends Troy Polamalu and the movie Moana. As a result, debates have increased on who should be allowed and not allowed to wear the tatau. Interestingly, much of the tatau discourse is led by non-Sāmoan academics or Sāmoans who do not wear the tatau.