Hua Parakore is an indigenous verification and validation system for mahinga kai (food and product production) that is initiated and driven by Te Waka Kai Ora (National Māori Organics Authority of Aotearoa). It is the realisation of a community driven kaupapa Māori research project located at the flaxroots with Te Waka Kai Ora regional communities. This paper presents Hua Parakore, a kaupapa Māori programme for defining a pure product, such as food, meat, wool and traditional medicines.