This paper discusses experiences of Māori who self-report that they are socially assigned as Pākehā and explores these experiences in relation to Māori identity and colonisation. Utilising Kaupapa Māori theory, methodology and methods, semi-structured interviews were undertaken with 10 participants. Three interrelated themes were identified through a thematic analysis: claims of identity, challenges to identity and reinforcement of identity. The themes informed the conceptualisation of Te Haerenga Tuakiri, which illustrates the complexity of Māori identity and how it is navigated by Māori who are socially assigned as Pākehā in various ways and in various contexts.

When racism is promulgated on a number of fronts, including the media, it becomes a powerful and pervasive force in society, detrimentally impacting on the lives of those who are its object. This paper analyses Māori focus group interviews that traversed a wide range of sites where racism occurred, including print and broadcast media. We utilised a framework for understanding racism that is in line with key racism theorists and identifi es four primary levels through which it operates: internal, interpersonal, institutional and societal.

A television news bulletin tells us, in effect, what we should think about and the preferred way in which we should think about it. Analyses of New Zealand media have consistently shown that news about Māori is both relatively rare and that it prioritises violence and criminality. Researchers conclude this encourages New Zealanders to see Māori as threatening the social order and burdening our society. We examined the few Māori stories broadcast in a large representative sample of English-language television news bulletins and found the same negativity.